The Rise of the AI-Powered Consumer

2024

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AI-generated summary

1) This global research report by Prophet explores how consumers are rapidly adopting Generative AI faster than businesses realize, reshaping brand interactions and driving demand for personalized, experience-focused AI applications.
2)
- Global quantitative survey findings on consumer GenAI adoption rates (averaging 45% across five markets), highlighting demographic insights across Millennials, Gen Z, Gen X, and Baby Boomers.
- Analysis of how consumers use GenAI beyond workplace productivity for entertainment, personal discovery, coaching, and automated agents.
- Strategic recommendations for brands to build trust through transparency, integrate AI into the consumer journey, and align near-term tactics with long-term digital transformation.
3) Tags: Artificial Intelligence, Consumer Behavior, Generative AI, Digital Transformation, Market Research

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