e-Conomy SEA research methodology

2025

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This document outlines the research methodology behind the e-Conomy SEA 2025 report, detailing the data sources, analytical approaches, and partner contributions used to understand the digital economy in Southeast Asia.

* Explains the multi-year research program launched by Google and Temasek, with Bain & Company as a lead research partner.
* Details the data sources, including Temasek insights, Bain analysis, Google Trends, research partners, expert interviews, and industry sources.
* Outlines the scope of the research, which has expanded to cover ASEAN-10 countries and focuses on six leading sectors in the digital economy.

Tags: research methodology, digital economy, Southeast Asia, data sources, analytical approach

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