Five make-or-break truths about next-gen e-commerce

2024

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AI-generated summary

1) This McKinsey & Company report outlines five critical strategies for executive leadership to succeed in next-generation e-commerce by heavily prioritizing technology and artificial intelligence.
2) What's inside:
- Analysis of survey data from 500 global executives highlighting how top-performing companies out-invest peers in AI and modern digital channels.
- Practical insights on why companies must build in-house technical talent and treat technology infrastructure as core strategy rather than outsourced IT.
- Frameworks for adopting modular MACH architecture and centralized yet empowered product operating models to drive omnichannel customer value.
3) Tags: e-commerce, artificial intelligence, digital strategy, technology infrastructure, retail management

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