Leading generative AI deployment for marketing

2024

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AI-generated summary

1) This guide helps marketing and customer experience leaders successfully deploy generative AI by addressing key hurdles in customer trust, employee empowerment, and organizational governance.
2)
- Strategies to build customer trust and transparency while scaling first-party data and personalization.
- Methods to upskill employees, appoint AI pioneers, and reduce workplace anxiety around automation.
- Frameworks for governance, risk mitigation, and sequencing AI adoption from simple workflows to complex personalization.
3) Tags: Generative AI, Marketing, Customer Experience, Governance, Upskilling

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