RETHINKING HOW WE DO BUSINESS: The Strategy of Enough – Business Opportunities for a Regenerative Economy

2026

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This paper explores how integrating sufficiency strategies into business models can drive a regenerative economy, benefiting companies, employees, and customers.

* Defines a regenerative economy and its core principles, emphasizing net-positive environmental and social impact.
* Explains sufficiency-oriented strategies and their role in achieving absolute resource reduction and quality over quantity.
* Details the benefits of these models for companies, including innovation, resilience, and stakeholder relations, and outlines calls to action for various stakeholders.

Tags: regenerative economy, sufficiency, business models, sustainability, innovation

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