Heating up the headlines: How tabloid framing reshaped Germany's Buildings Energy Act

2026

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This study reveals how tabloid media framing, particularly BILD's "Heizungshammer" narrative, significantly influenced and diluted Germany's Buildings Energy Act, demonstrating the potent impact of media on climate policy.

* Analysis of 333 BILD articles from January 2023 to March 2024.
* Identification of three dominant rhetorical strategies: personalization, economic alarmism, and ideological framing.
* Demonstration of how tabloid framing translated into concrete policy outcomes, including the dilution of renewable energy obligations and cancellation of efficiency standards.

Tags: Media framing, Buildings Energy Act, Germany, Tabloid journalism, Climate policy

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