Generative AI and Firm Productivity: Field Experiments in Online Retail

2025

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AI-generated summary

1) This study provides large-scale, real-world experimental evidence on how Generative AI impacts firm productivity in online retail, demonstrating significant sales increases and highlighting the mechanisms and heterogeneity of these gains.
2) * The paper details seven field experiments conducted on a major cross-border online retail platform, integrating GenAI into various consumer-facing workflows.
* It quantifies the impact of GenAI on sales and conversion rates, finding substantial productivity improvements driven by enhanced consumer experience and reduced market frictions.
* The research explores how GenAI's benefits are unevenly distributed across different seller, buyer, and product segments, with smaller sellers and less experienced consumers experiencing disproportionately larger gains.
3) Generative AI, Firm Productivity, Online Retail, Field Experiments, Consumer Experience

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