Generative AI Market Survey: Outlook, Use Cases and Risk Management

2026

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This survey provides a comprehensive overview of Generative AI adoption, use cases, and risk management within the European insurance sector, highlighting key trends and challenges for stakeholders.

* **Adoption and Drivers:** Details the current adoption rates of Generative AI in the insurance industry, identifying efficiency and cost reduction as primary drivers, and outlines implementation challenges such as data privacy and regulatory compliance.
* **Use Cases and Automation:** Explores the diverse applications of Generative AI across the insurance value chain, differentiating between back-office and customer-facing use cases, and analyzes the current levels of automation in these applications.
* **Governance and Risk Management:** Examines the evolving governance and risk management frameworks for Generative AI, focusing on identified risks like "hallucinations" and cybersecurity, and discusses the impact of the AI Act and third-party risk management.

Tags: Generative AI, Insurance, Market Survey, Use Cases, Risk Management

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