Drivers of FinTech adoption: a bibliometric approach
2026
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AI-generated summary
1) This bibliometric study identifies key drivers and research gaps in FinTech adoption, offering a novel framework for future investigations.
2) * Explores trends, key authors, and influential articles in FinTech adoption research.
* Highlights under-researched areas like gender disparities, brand image, and financial health.
* Proposes a theoretical framework integrating affiliate marketing, green finance, and corporate branding.
3) FinTech adoption, bibliometric analysis, digital finance, consumer trust, financial inclusion
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