Moving the Agentic Marketing Transformation from Illusion to Reality

2026

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AI-generated summary

This report details how marketing leaders are actively driving AI transformation, moving beyond pilot programs to achieve tangible business results.

* Insights from a global survey of 300 CMOs on their AI adoption and transformation strategies.
* Analysis of three maturity tiers for AI deployment in marketing: Leaders, Followers, and At-Risk.
* Key areas for investment and organizational change required for successful agentic marketing.

Tags: AI, marketing, transformation, CMO, agentic marketing

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