Competing in the Trust Economy: How AI Agents are Rewriting the Rules of Digital Strategy

2026

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AI-generated summary

1) As AI agents increasingly make decisions on behalf of consumers, businesses must shift from human persuasion to earning algorithmic trust to remain competitive.
2) * Explores the transition from the Attention Economy to the Trust Economy driven by AI agents.
* Details the "Trust Economy Framework" with three pillars: Machine Readability, Outcome Reliability, and Verification Infrastructure.
* Provides actionable strategies for executives to adapt their digital strategies and KPIs for an agent-driven world.
3) AI, Digital Strategy, Trust Economy, Agentic AI, Algorithmic Trust

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