Essentials of Services Marketing

2025

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AI-generated summary

1) This comprehensive guide provides essential knowledge for understanding and excelling in the dynamic field of services marketing.
2) * Covers the foundational principles of services marketing, including understanding markets, products, and consumers.
* Explores the application of the 4 Ps of marketing, adapted for services, and delves into managing the customer interface.
* Offers strategies for building customer relationships and achieving service excellence, with practical case studies.
3) Services Marketing, Customer Relationships, Service Quality, Marketing Strategy, Customer Experience

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