Mapping AI into Production: A Field Experiment on Firm Performance

2026

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AI-generated summary

This field experiment demonstrates how effectively mapping AI into production processes, rather than just accessing the technology, significantly boosts firm performance and revenue.

* Details a field experiment involving 515 startups and a 3-month accelerator program at INSEAD.
* Explains the "mapping problem" as the core friction in AI adoption, focusing on discovery and reorganization rather than access.
* Presents findings that treated firms discover more AI uses, increase firm performance (including higher revenue), and do more with less capital.

AI, firm performance, production, mapping problem, startups

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