Method‑driven theory advancements and AI implementation

2026

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AI-generated summary

This editorial introduces an integrative, method-driven approach to advancing international business theory, enhanced by generative AI, to ensure more rigorous, credible, and impactful research.

* Details an 8-step integrative research process from defining mechanisms to replication and accumulation.
* Explains how generative AI can serve as a "research methods assistant" for each step, outlining AI-performable tasks and researcher responsibilities.
* Provides four core principles for responsible AI use in research: trust but verify, know your methods, implement guardrails, and consider AI's limitations.

Tags: International Business, Research Methods, Theory Advancement, Generative AI, Integrative Approach

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