Mapping AI into Production: A Field Experiment on Firm Performance

2026

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AI-generated summary

1) This study reveals that the key to unlocking AI's firm-level productivity gains lies not in access to the technology, but in a firm's ability to discover and map AI's value across its production processes.

2) * A field experiment with 515 high-growth startups demonstrated that providing information on AI reorganization strategies led to a 44% increase in AI use cases, concentrated in product development and strategy.
* Treated firms experienced economically meaningful performance gains, including 12% more tasks completed, an 18% higher likelihood of acquiring paying customers, and 1.9x higher revenue.
* Notably, treated firms did not proportionally scale inputs, with a 39.5% decrease in demand for external capital and unchanged labor demand, suggesting AI enables greater output with fewer resources.

3) AI, firm performance, production, field experiment, strategy

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