Faster, Cheaper, Better? What Generative AI Really Delivers in Innovation Foresight

2026

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AI-generated summary

Generative AI offers significant cost and time savings in innovation foresight, achieving parity with human experts in trend identification and innovation field generation, but lags in scenario development.

* **Stage-Dependent Performance:** AI excels at analytical tasks like trend identification and innovation field derivation, but human experts significantly outperform AI in the creative and nuanced stage of scenario development.
* **Efficiency Gains:** AI dramatically reduces the time and cost of innovation foresight, completing the process at a fraction of the human effort, making it accessible to smaller firms.
* **Hybrid Approach Recommended:** While AI democratizes foresight, a hybrid approach is recommended, leveraging AI for efficiency in analytical stages and human expertise for critical judgment and creativity in scenario development.

Tags: Generative AI, Innovation Foresight, Scenario Development, Cost Savings, Human-AI Collaboration

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