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The great unbundling of Indian e-commerce: MSMEs and the direct-to-consumer revolution

2026

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This report details how Micro, Small, and Medium Enterprises (MSMEs) in India are leveraging the direct-to-consumer (D2C) revolution to navigate the evolving e-commerce landscape.

* Explores the growth of India's e-commerce market and the rise of the D2C channel.
* Analyzes the specific needs and preferences of MSMEs in choosing between marketplaces and D2C models.
* Identifies key areas for service providers to support MSMEs in democratizing e-commerce.

Tags: India, e-commerce, MSMEs, D2C, retail

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